FROM THE BLOG

10 Ways to Stretch Your Marketing Budget

Ten great ideas to help save marketing money without sacrificing results.

No. 1: Seek opportunity in adversity

Inertia, complacency, and overconfidence are your inner demons. Get rid of them. They’ll cost you money. Reading the writing on the wall, on the other hand, is a great place to start to save money.

Too many marketers pay insufficient attention to the early warning signs of big shifts in demographics, technology, and regulation. As a result, they miss out on a great opportunity to proactively innovate to take advantage of those shifts.

Turn adversity on its head and get it to work in your favor. The key is to translate challenges into opportunities (glass half full…) and use constraints to spur innovation (necessity as mother of invention…)

Read more from the source: MarketingProfs

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