12 Most Clever Maneuvers for Your Twitter Content Strategy

Susan Silver on 12 tips on making the most of what Twitter has to offer

I wrote not too long ago about how to use Google Analytics for your content strategy. I decided to turn that same train of thought to other arenas like social networking. It isn’t always as easy as it looks to determine what is working, what we should share, and who even cares.

I am hoping this list will help you shed some light about how to think critically about the traffic that comes to you from outside your website or search. In this first post we are going to tackle Twitter because it is my favorite of all social networks — it is teeming with data that anyone can grab if they are looking for it.

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