Here is how we at Right Intel use our Performance Framework.
The only rule here is that you work with your team to come up with one top-level objective. Something for everybody to rally behind.
Here’s an example of a good objective: “Double revenue in 2014.” I like this objective because it’s short and clear.
Here’s an example of a bad objective: “Increase sales with our Fortune 500 clients and increase customer lifetime.” There are two objectives disguised as one in this case. Not good.
In the end, you want your people laser focused on one primary objective.
Read more from the source: Marketing Land