As such an advanced society, we are fortunate to have easy access to so much information, all at the click of a button. But with this overwhelming amount of data available at your fingertips, how can we better weed through the noise and collect the data and insight your clients need to know?
Know what you’re looking for
This may seem like a no-brainer, but blindly searching the Internet guarantees an excessive waste of time you might not have. It’s in every researcher’s best interest to outline a few broad search topics. These include, but are by no means limited to: client competition, relative industry trends, industry news, social media and digital innovations, and brand mentions.
Don’t be afraid to scan a variety of sites
Take your time discovering the sites and platforms that work the best for your research needs. The more popular news and information sites post a large variety of great articles, so it can be useful to follow a specific writer or blogger to curate for detailed data. Are you researching your client’s competition? If so, try browsing the competition’s social media platforms or setting up a Right Intel feed to follow their name in the news.
Make search filters a part of your curation
When you know what it is you are looking for, try to weed out dated entries by employing search filters. For instance, instead of typing your keyword in and filing through outdated information, utilize your search engine’s “Search Tools” to filter by recent dates, popularity, and even location.
Right Intel’s Curate Tab is a major timesaver
All Right Intel clients have access to our Curate tab feature. This tool enables users to input a variety of data sources, from RSS feeds to Facebook walls. It helps to tailor their results through a series of customizable keyword features. The Right Intel system will automatically populate on-target results for users to curate and share with their audiences.
Curating interesting content helps you to understand a variety of industries, competition, and your client much better and with expanded detail. Whether scouring the Internet via Google, Bing, and other search methods or employing Right Intel’s Curate tool in your research, use the simple tips listed above to efficiently gather useful information.