41% of email is now opened on mobile devices

The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.

The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%.

This increased from 26% and 11% respectively in the first half of 2012.

And despite the increasing dominance of Google’s Android operating system, iOS devices account for the vast majority of mobile email opens.

Of the 29% of email viewed on smartphones, iPhones account for 22% compared to 6% on Android, while iPads account for a massive 11.4% of the 12.1% opened on tablets.

Read more from the source: Econsultancy

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