Traction’s Adam Kleinberg says agencies would do well to grow a backbone and show some self-respect.
Agencies perpetually complain about the pitch process. It’s expensive, time consuming and rarely winds up with the agency that’s best suited for the work, they argue, thanks largely to procurement departments and conservative CMOs.
Digiday is exploring ways the process can be improved, starting with the thoughts of Adam Kleinberg, CEO of interactive agency Traction. We’re eager to hear your views in the matter, too. Email them to me at the address below.
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