Shane Atchison of POSSIBLE interviews Sam Decker of Mass Relevance and uncovers some great tips for making your business more social.
A few weeks ago, I had a chance to talk with Sam Decker, the CEO of Mass Relevance. His company helps brands involve and connect with their audiences by bringing social media directly into their marketing and advertising efforts. Prior to that he was the founding CMO of Bazaarvoice and spent seven years in senior leadership at Dell. He’s also written two books on marketing. So he’s well worth listening to.
As usual, Decker was full of ideas. Most of all, he talked about how companies can better integrate social media in pretty much every aspect of their businesses. I thought his ideas were interesting enough to share.
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