8 Insightful Marketing Predictions for 2013 and Beyond

8 marketing predictions, backed by industry thought leaders, about what’s in store for marketing in 2013.

It’s that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers — it’s time to make some predictions about what’s in store for next year. Don’t have one handy? That’s cool. You don’t need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling.

In 2012, the world of marketing underwent some major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. So what’s on tap for next year?

We’ve compiled some of our most insightful predictions — backed by several industry experts and thought leaders — into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. You can catch 8 of them in this blog post, and be sure to download the full guide if you’re curious about what the other 12 will mean for your marketing in 2013. Now let’s get to it, marketers!

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