Right Intel client sparks & honey of Omnicom talks about what it takes to run an Advertising Newsroom
During this year’s Super Bowl, brands like Oreo and Tide didn’t just stick to their traditional pre-planned paid advertising routine–they tried something new. Along with six others, they flexed their social media muscles and jumped on the unexpected blackout bandwagon, creating new content in real-time as half of the Superdome went dark. Brands that took advantage of the blackout made front page news for their quick thinking.
Read more from the source: Big Think