ADT Shakes up Agency Roster with New Digital, Creative and Media Shops

Congrats to Right Intel’s client SapientNitro for winning the ADT digital work!


After a four-month-long pitch process, security giant ADT has appointed a new group of agencies. The marketer awarded its creative business to Havas’ Arnold, Boston; its digital business to large indie shop SapientNitro; and its media buying and planning account to WPP’s Mediacom.The move marks the end of a long relationship with creative and media incumbent Doner. The MDC-backed shop won the company’s $30 million direct-response TV account in the late 1990s. Publicis Groupe’s Razorfish and BGT Partners supported ADT’s digital efforts.Avidan Strategies was the consultant on the pitch, which began with a total of 50 agencies.

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