Right Intel CEO, Chuck Sharp, knows what can make or break an analytics practice within your agency. Read more to find out what it takes to ensure success in analytics.
I’ve seen a number of agencies set up analytics practices only to watch them fail. At the same time I’ve seen other agencies succeed. I’ve wondered why. Is it just luck? Did they simply happen to find the right people and the right clients to fund the offering? There is no doubt that these factors are required. However, I believe there are 4 foundational building blocks that will give you the best chance for success.
Read more from the source: Thought Legion