MEplusYOU CEO Doug Levy, a Right Intel client, has partnered with Bob Garfield to write about the shift from the “consumer era” to the “relationship era”
With Twitter, Facebook and other social media sites, companies have lost control of their brand and messaging. Now, the customers hold the power. In Can’t Buy Me Like, Bob Garfield and Doug Levy argues we have entered a time where brands must be driven by authentic relationships.
Read more from the source: NPR.org