Presentation Strategy

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads

McDonald’s dumps copy and utilizes intimate product shots in their newest campaign.

All new from McDonald’s: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed classic menu items (or at least, prop food dressed up as, for example, the ideal Big Mac). We already posted the TV spots from the same campaign, but these print ads are worth looking at in their own right. Mainly because they exclude Golden Arches or other overt branding–and they get away with it.

In the on-point words of one commenter, “Lazy, but genius.” The images are easily recognizable, and striking enough that, depending on your relationship with the brand, they’ll either have you licking your chops or feeling a little queasy. Either way, they make an impression.


Read more from the source: AdWeek

Another Handy Map of the U.S. Shows Each State's Biggest Liquor or Beer Brand

A follow-up to the previous post, “The Corporate States of America.” This map shows each state’s most famous alcohoic beverage brand.

The only downside to Steve Lovelace’s Corporate States of America map (previous post), showing the most famous brands founded in each of the 50 states, was that there wasn’t enough liquor involved. Only two were alcohol brands: Coors and Anheuser-Busch.

Read more from the source: AdWeek

The Corporate States of America: A Map That Shows Each State's Most Famous Brand

Interesting article about the key brands from each state.

Quick, what’s New Mexico’s most famous brand? Correct! Nobody cares. Especially me. Anyway, artist and writer Steve Lovelace is getting some buzz for his “Corporate States of America” map, showing the most famous brand (as of 2012) that originated in each of the 50 states.

Read more from the source: AdWeek

Dial 415-665-0001 Access Code: 663-075-664

If you have trouble accessing WebEx – you won’t miss that much visually – here’s the phone number!

Dial 415-665-0001 Access Code: 663-075-664 at 1PM ET Today (6/6) to hear marketing leaders from Gap, GSD&M and Tribal DDB in a live discussion featuring Forrester Research’s Jim Nail. No cost to attend.

Read more from the source:

5 Ways to Help Fix the Agency Pitch Process

Traction’s Adam Kleinberg says agencies would do well to grow a backbone and show some self-respect.

Agencies perpetually complain about the pitch process. It’s expensive, time consuming and rarely winds up with the agency that’s best suited for the work, they argue, thanks largely to procurement departments and conservative CMOs.

Digiday is exploring ways the process can be improved, starting with the thoughts of Adam Kleinberg, CEO of interactive agency Traction. We’re eager to hear your views in the matter, too. Email them to me at the address below.

Read more from the source:

Three Tips for Building a Killer Pitch

Create a killer pitch for your big idea using three tips: be clear, be vulnerable and be necessary.

Pitches–they’re inroads to cash or key partnerships. And you need to build a killer pitch to get your message heard. But what makes for a killer pitch? It comes down to storytelling.

At the core, great pitches tell stories. They put the right people on the edge of their seats, so they’re asking for more and hungry to be characters in your story’s next chapter. Great pitches, like great stories, get people to ask what’s next, invest, sign up for your mailing list, buy the next three books in a mediocre series about sparkly vampires.

Amazing pitches inspire action. To help you craft a great pitch, I sat down with two professionals who are in the business of helping people and their ideas thrive in the right environments: a speaking coach and a venture capitalist.

Read more from the source:

Make Better Word Choices – Improve Your Presentation

Patricia Fripp on making better word choices. Where your words are vague, replace them with words that are more specific and relevant to your point.

Subtle changes can make an enormous difference in your public speaking. These are some of the inside secrets I share with my executive speech coaching clients.

In analyzing your speech, look for ways to be clearer, sharper, and more eloquent. You can look over your script. However, I find that speakers can make major improvements by listening to recordings of their presentations. Listen carefully. Here are a few strategies to improve your presentation:

Make better word choices. Where your words are vague, replace them with words that are more specific and relevant to your point.

Read more from the source:

4 Storytelling Techniques That Can Help You Increase Your Sales

Incorporate these pointers from professional storytellers to elevate your sales skills.

We’ve all heard of the elevator pitch: Explain your business in 30 seconds or less, the time it takes to get from the lobby to whichever floor your prospect is going. But what if your pitch is, shall we say, a little dull?

Kambri Crews is a renowned storyteller, and the owner of Ballyhoo Promotions, a New York City public relations company that specializes in stand-up comedy. In her memoir, Burn Down the Ground (Villard, 2012), she recounts her chaotic upbringing in rural Texas as the child of deaf parents. Crews began performing in storytelling events in New York City as an opportunity to work on her book and to practice what resonated with an audience.

We caught up with her to find out which storytelling tips can help small-business owners engage with prospective clients and secure the sale.

Read more from the source: Entrepreneur

How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client

Innovative thinking to get on a prospective client’s radar. Brilliant.

As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging.

But a Lexington, Ky., ad agency used a tool that didn’t exist in Don Draper’s day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk.

Cornett Integrated Marketing Solutions calls the stunt a “Linkedin Bomb.” Here’s how it happened: In April, everyone in the agency sent LinkedIn requests to A&W Restaurants President Kevin Bazner and Director of Marketing Sarah Blasi at the exact same time. The messages were all headed “Welcome to Lexington” because A&W had just moved its headquarters from Louisville after being spun off from Yum Brands.

Blasi says she was at a photo shoot and “all of the sudden I got about 35 LinkedIn notifications at once.” At first she thought someone had hacked her account. Then she read them. “They were all individual stories about their personal relationships with A&W Restaurants.” One was from a guy who visited the restaurant with his grandfather when he was a kid. Another was from someone who’s first date with the woman who became his wife was at an A&W.

Read more from the source: Mashable

Ad Agency: 6 Winning Presentation Reminders

Simple. Often forgotten. Yet so important.

There are a few simple presentation rules that are often forgotten when it comes to giving winning presentations, whether it’s for new business, for your team, or for a conference or school.

Here are six key reminders when getting ready for your next presentation:

Read more from the source: