Mary Colleen is the Vice President of Consumer and Marketplace Insights at Nestlé S.A. She has 20+ years of broad marketing research experience, including brand, innovation and growth. She is a hybrid researcher and strong with both qualitative and quantitative techniques. She’s also a skilled manager of research teams and an excellent partner to brand teams.
Businessperson & Consumer Insights
My desire to interview Mary Colleen Hershey came from previous conversations I had with her. She has this undeniably pragmatic approach to consumer insights. She is both a businessperson and a consumer insights professional. It’s this rare combination that makes her a trusted partner inside of Nestlé.
Intersection of Consumer Need + Business Opportunity
Creating value for the company is an integral part of what we do. She has her own imagery for what this means. “Our role is to stand at the intersection of consumer need and business opportunity, and to be the crossing guard there. The role of insights is to help convey the opportunity internally to my business, and convey the offering externally to my consumer.”