Thought Leadership

4 Content Curation Tools to Boost Your Content Marketing

Lazy curation is just quickly throwing a few content pieces together without adding much insight. Your perspective and expertise is what makes content curation valuable to your audience.


Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.

Read more from the source: Jeffbullas’s Blog

Bringing Authenticity to Work

Authenticity in the workplace can bring more motivated employees who learn more by bringing a deeper personal application to their job. This leads to more creativity and resourcefulness to the employees. In the end, the organization will see direct benefits based on the level of authenticity they show toward employees.

This is a great quote from a newly published book, “Creating Authentic Organizations”

“In years to come authenticity will be understood as a key variable that separates successful from failing businesses, happy from disengaged workforces, and adaptive from inflexible organisations” – Robin Ryde and Lisa Sofianos

You can read complete review of the book at the source link below. 

Read more from the source:

Three Ways To Be A Data-Driven Thought Leader

My take on using data to be a thought leader. 1. Add Thought. 2. Push it to them. 3. Don’t Wait!


1. You Can’t Be A Thought Leader Without Adding Thought

Every morning, the President of the United States receives a document called the “Presidential Daily Brief.” It’s the most classified document in the United States.

It’s generally a 1- or 2-page memo that lists the major threats the U.S. faces (fun document to wake up to every morning). The Office of the Director of National Intelligence coordinates the daily brief in partnership with the CIA.

Read more from the source: Marketing Land

The Path of Thought Followership to Thought Leadership

In our webinar earlier this month, Devin Knighton of Instructure dropped the line of how companies fall into a “pattern of thought followership.” He described that many companies who express interest in content marketing often times just look at a lot of the content currently being produced, and in the end only replicate what’s currently out there. They fail to add anything noteworthy and don’t take a true leadership position. In the end these companies are just thought followers.

In a discussion on Twitter, I had two statements that really stuck out to me on this point of thought followership.

In the context of corporate blogging:

In the context of content curation:

So how does a company move from thought followership to thought leadership? At Right Intel we deal with a number of companies that are in different stages of content generation on their website. We see companies grow and mature over time in their content creation process and ultimately develop a full content marketing strategy. You can almost compare content marketing and thought leadership to Maslow’s hierarchy of needs.

The Hierarchy of Content Marketing Needs

CM Hierarchy

Need For Content

The obvious first step is to have a location for new content on your site with the blog as your typical place for this. Even in the year 2014 there are many companies out there that don’t have a blog and don’t understand the necessity of a blog on a corporate site. If the blog isn’t your content destination, sometimes a company will start with just a social channel or even a third part blogging platform like Blogger or Medium. Either way you go, a platform is your most basic need for content marketing.

Need To Be Current

Once you have a platform in place, everyone gets excited, writes that first blog post saying, “HELLO WORLD.” But it doesn’t last long before those people end up saying “now what?” Many people come to Right Intel explaining that they need fresh content on their website. It’s been three months since the last post on the blog and four months since the post before that. They obviously haven’t become the wordsmith they once dreamed they could be and have become satisfied adding curated and syndicated content to fill the gaps of their blog. At this point, the blog will be about 80/20 in curated content to original posts. There is still value in this. By no mean is the value from SEO, but it shows current visitors to your site that you are current in the industry.

Need To Be Relevant

If I had to guess, a majority of today’s corporate blogs sits at this stage. A blog at this stage is about 50/50 in curated content to original posts. It may not be exactly syndicated content, but often times the company will repeat the same news that is found on other sites. In most cases there will be minor differences as the curated content is adapted to support the company’s unique position. Usually the content is unique enough to add SEO value to the site, but doesn’t gather the supporting links and social shares to become high-ranking content. Most of the content is promoted to current customers or leads through a newsletter to remain relevant to that lead-base. This is the stage that can be the trap of “thought followership,” where the unique position is often lost in the creation process. People will be satisfied with uniqueness of the content and not work on the uniqueness of the position.

Need To Be A Leader

At this stage, true thought leadership shows. Curated content will be used about 20% of the time and in a role to support the context of the content being created. To steal a phrase from the Platformula Group, this is where true thought leadership separates from “commodity content marketing tactics.” Content is focused more on “transforming an industry and less on creating the transaction” or converting the lead. This content is extremely beneficial for your SEO efforts; attracting the links and social shares needed to rank well for longer-tail terms. In addition to SEO, you will often have people signing up for newsletters or following you on social channels to make sure they see future updates to your blog.

Become A Destination

Becoming a destination is the ultimate reward to true thought leadership. When you reach this status, you have become the go-to destination when people want information on the industry you write about. At this point, promotion of your content is extremely organic and takes off as soon as you hit publish. I admit that this concept is almost too intimidating for most companies to aspire to. The amount of work needed to reach this point can be overwhelming and daunting, but it obviously comes with its rewards.

A Path to Thought Leadership

Thought followership isn’t inherently bad. There can be value in keeping current customers up-to-date with curated content. The crux of the situation is that it is ultimately less effective in bringing in new visitors. Traffic and success of thought leadership is inversely related with the pyramid, which is why those who are further down the path will find straight curation a waste of time, as stated above.
CM Hierarchy Complete
It’s important to understand that this is a path and it is extremely difficult to jump straight to the top. The hardest part about content marketing is understanding that it can take years to reach its fullest potential. As you audit your own blog and corporate content strategy, think of where you are in the hierarchy and determine what needs to happen to get you into the next phase of the path.

Thought Leadership as Part of your Content Strategy

Most companies now realized the benefit of content marketing and realize that it is becoming a “must-have” in their marketing strategy. Something that is not always in that strategy is becoming a thought leader or authority in your space, or even how to reach thought leadership, and these two pieces fit perfectly together.

Many people have defined thought leadership, but one of the best and all encompassing is Shel Israel’s (below), from his Forbes Article, “What Makes a Thought Leader”.

Content Spewing to Useful Information

With content curation and sharing software, it is now easy for a team to spew distant and off brand content all day, every day which sometimes shows results, but more often, yields little to no results or even annoys good customers by filling up their social feeds with irrelevant posts. This is where thought leadership comes in.

Whether you are a B2B or B2C; sharing valuable content, as well as giving your insight or view on the subject gain thought leadership. This insight is what turns meaningless content, into useful information for your reader. By giving your fans, and followers useful and valuable information, you help lead and guide your customers, as well as become the source for people when they have questions in the future.