FROM THE BLOG

CMOs: Are You A Next Generation Marketer? – Forbes

For CMOs to prove their value, “they must tie their marketing plans closer to business results, influence adoption of their brand strategy across (the firm)…, and engage technology and sales peers.”

Despite the increasing emphasis on the need for CMOs to “evolve” and grow with the changing demands of the role, the fact is that over 70% of CMOs feel underprepared to manage at least some aspects of their job. The reality is that between keeping up with the job and trying to have a personal life, there isn’t a lot of time to attend conferences, read books, or take classes which can provide the knowledge to adapt effectively.

In a conversation with Tim McDermott, the former CMO of The Philadelphia Eagles, we started discussing the competencies that future CMOs will need to be successful. In a recent report by Heidrick and Struggles, the firm suggests that for CMOs to prove their value, “they must tie their marketing plans closer to business results, influence adoption of their brand strategy across (the firm)…, and engage technology and sales peers.”

Read more from the source: Forbes

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