CMOs Say 2015 Will Be Epic For Marketing (And We're All Getting Raises)

69 percent of marketers say their stature and credibility among key business decision makers has increased, and will continue to do so.


After a few years of radical shifts and rocky economics, the future is looking bright for the marketing world, according to senior marketers surveyed in the eighth annual State of Marketing report by the Chief Marketing Officer (CMO) Council. If you glean nothing else from the massive survey, here’s the big takeaway: Over 80 percent of marketers are confident that they’ll meet their goals in terms of top-line revenue growth and market share in the next year. As for how…

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