A new study has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
Another 60 percent of those surveyed reported that they are more likely to share a brand’s message if the brand has integrated social media into their digital properties. Almost two-thirds of respondents also reported that they have made purchases based on social media content.
“This study proves that people want to engage with a ‘social brand’ and shows how brands can begin to build social experiences that drive interaction and sales,” said Sam Decker, founder and chief executive of Mass Relevance.
“Through the case studies and data shared in this report, we can see how brands are integrating social experiences into their owned media assets to connect with customers in an entirely new, interactive and engaging way.”
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