Everyone wants to pit SEO against Content Marketing, as if we need to choose sides. However, SEO thrives off of content, and content marketing focuses on creating ‘great’ content. Really, they should co-exist like peanut butter and strawberry jam co-exist on the same sandwich.
We create content to support our marketing objectives. If we’re doing this wisely, a vital part of our execution strategies should be focused on optimizations that will increase the probability that our content will be discovered via search.
Read more from the source: Content Marketing Institute