FROM THE BLOG

Crap: the single biggest threat to B2B content marketing

Click through to take a look at this poignant slideshare on the future of B2B Content Marketing

Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.

All the surveys show the same trend: 90% of marketers plan to spend a lot more on content this year than they did last year. (God knows what the other 10% are planning).

It doesn’t take America’s Next Top Model to tell you that this adds up to a big boatload of content coming our way. As consumers and buyers, we’ll all be targeted by a tidal wave of eBooks, blog posts and infographics. And as marketers, we’ll all be competing against a Mississippi of meaningful material.

Read more from the source: Velocity Partners

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