Data is not always a substitute for strategy

Ultimately, data contributes to product development but does not replace the very unscientific notion of what to build and why.

Access to rich usage data is something that is a defining element of modern product development. From cars, to services, to communications the presence of data showing how, why, when products are used is informing how products are built and evolve. To those developing products, data is an essential ingredient to the process. But sometimes, choices made that are informed by data cause a bit of an uproar when there isn’t uniform agreement.

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