Is Twitter TV’s godsend or are people are just tweeting through the commercial breaks?
With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to live TV (and the commercials). But is social TV generating more involvement with the ads or just a distraction? It may be too early in the game to draw any conclusions, but an examination of social media volume by Taykey, a social ad firm, suggests that social TV may not necessarily be such a good thing for ads.
Read more from the source: adweek.com