Did Lego Already Win Christmas With This Fantastic Father-Son Ad?

The ‘Let’s Build’ ad from Amsterdam agency We Are Pi already has crowds in the holiday spirit. This really shows what great writing and emotional connections can do in certain ads.


There have been several great father-son stories in advertising this year, and this one is right up there—reminding you that Legos aren’t just better than Nan’s sweaters at Christmas, they transport you to another world and forge family bonds that will last long after those cobbled-together spaceships and castles fall apart. The writing is top notch, and the kid’s voiceover couldn’t be better. A fantastic early Christmas present. Via The Drum.

Read more from the source: AdWeek

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