Quick Overview on The Performance Framework
Having clear objectives and ways to measure the success of marketing programs should be a given, but unfortunately it’s not. The haze of corporate bureaucracy combined with our complex marketing ecosystem make it difficult to define objectives. When you mix in people’s fear of being held accountable, the result is a lack of clear objectives and KPIs. I founded Right Intel in 2011 to help solve this dilemma by providing clients with the tools necessary to deliver the right insights within their organizations as well as useful thought-leadership content to their customers.
Read more from the source: Marketing Land