With 170 million global views, Dove’s “Real Beauty Sketches” video received AdWeek’s Grand Brand Genius for 2013 award. Congratulations to the marketers and brand behind this campaign!
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year–and ever, for that matter–snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
The award serves as the crowning accolade at Adweek’s Brand Genius awards dinner, an annual fete that recognizes 10 of the most innovative and successful branding activations and the corporate executives who spearheaded them. A panel of editorial judges selected the 10 Brand Genius honorees, each of whom received a profile in the Sept. 23 issue of Adweek and recognition at tonight’s gala.
By secret ballot, the Grand Brand Genius is chosen from among the Brand Genius winners, and is announced live at the event. This evening’s festivities took place at Capitale in New York, which broke out the red carpets and velvet ropes for a crowd of hundreds.
Adweek’s Brand Genius honor, originally known as the Marketer of the Year Award, is now in its 24th consecutive year.
Read more from the source: AdWeek