Earned Media And Social Media: How Brands Can Get Beyond The Hype

Eighty-four percent of businesses said “the trend toward earned media via social media marketing” was quite significant or highly significant to their organizations, and 90% believed it would be so by 2015.

Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.

Everyone wants earned media.

Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones, are embracing the earned media paradigm. However, there are many misconceptions floating around the notion of earned media via social media.

In a new report from BI Intelligence, we define what exactly earned media means in the context of social media, analyze how to make earned media via social media a strategic focus, detail the various different approaches and methodologies brands are using to generate earned media via social media, and look at the various benefits and potential disadvantages of generating earned media via social media.

Read more from the source: Business Insider

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