Will this be the year that visual content marketing goes from having a supporting role to playing a critical part in your campaign?
It’s been predicted that visual media will become one of this year’s biggest content marketing trends, and it’s easy to see why. Humans are hard-wired to respond to imagery, and there’s value in leveraging this instinct for brands. As Fast Company wrote in a story late last year, “Two years ago, marketers were spreading the maxim that ‘content is king,’ but now, it seems, ‘a picture really is worth a thousand words.'”
By now most brands are tapping into sites like Instagram and Pinterest to engage with clients and customers in a visual context. There are, however, alternatives to this approach — along with supplementary tactics for enhancing it. What follows are five strategies for effective content marketing with visuals to start you on your way.
Read more from the source: Content Marketing Institute