How well do we know our customer’s pain? Their joy? Are we tapping into their emotions? Marketers who do sell more.
Infusing empathy into creative work starts with marketers committedly exercising it – the imaginative effort of extending ourselves into the emotions behind consumer attitudes and behaviors, and translating those emotions into the work. The content above tightens our chests because it taps into some insightful truth about the experience of a group of people. Uncovering those truths requires that marketers first investigate and share in consumers’ perspectives.
Read more from the source: Co.Create