Facebook Still Top Social Site for Sharing Product Info

Six in 10 Facebook users alerted their networks to products

The closing of several Facebook stores earlier this year by major brands including JCPenney, Nordstrom and GameStop was enough to get some brands to push the pause button on excitement surrounding fcommerce. But brands can still get substantial benefits from firmly planting their flag in the Facebook social media space, as long as they understand the desires–and probable actions–of their followers.

A July 2012 survey of Facebook users in the US by social commerce service provider 8thBridge found that while a substantial number of respondents did not share info about products at all on social media, those who did were heavily predisposed to doing so on Facebook. In fact, 63% said they used Facebook to alert their friends and family to products, compared to 25% who did the same on Twitter. Clearly, the results in this case are heavily weighted toward Facebook, as the sample drew solely from Facebook users, but the data does demonstrate that a majority of those on the social network are willing to create awareness of products.

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