Fans engage more with content that help them save

Entertaining content is fun but brand fans appreciate content that actually improves their lives. Target’s latest Facebook deal was timely (Easter grocery savings) and won almost 5,000 Likes.


Target pushes deals via Facebook and Twitter that help you save $10 when you spend $50 on food and beverages and even more with their Cartwheel program. Target’s Facebook Talking About jumps to 13K surpassing the late average of 9K. The post drew 4,823 Likes and 823 shares. Similarly on Twitter it drew hundreds of people garnering 258 retweets and 361 favorites.

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