FROM THE BLOG

Google+ Turns Two: You Can't Ignore It for Another Minute

Google+ is now the second largest social network — right behind Facebook (693 million users) and gaining — with 500 million members, 359 million of whom are active monthly, a 27% increase in the past three months.

Google+, Google’s often maligned social platform, has just turned two. If you’re not using it, you’re making a big mistake and missing incredible tools.

Brands and social-media marketers need to pay attention to Google+ now and start developing a strategy that puts Google+ at its center. And hold on to your hat — because that strategy will need to be significantly different than your Facebook strategy.

The bottom line: Google has made you an offer you can’t refuse. If you ignore Google+, then Google search will ignore you. You’d be crazy to let that happen. Could your brand benefit from better search-engine rankings in Google?

Yes, Google made mistakes at the beginning and yes, Google+ is a bit complicated to set up, if you do it properly. Remember, it was developed by engineers.

But Google+ is now the second largest social network — right behind Facebook (693 million users) and gaining — with 500 million members, 359 million of whom are active monthly, a 27% increase in the past three months.

Read more from the source: adage.com

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