Here's the Difference Between Content Marketing and Social Media

When comparing content marketing and social media, I love to use this analogy, “if content is king, than distribution is queen.” When you have a good content marketing strategy with strong social media presence, you end up with a full royal court in your marketing team.


Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. This communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel.

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