Innovative thinking to get on a prospective client’s radar. Brilliant.
But a Lexington, Ky., ad agency used a tool that didn’t exist in Don Draper’s day — LinkedIn — to grab the attention of a potential client in a way that would have made Draper smile, or at least smirk.
Cornett Integrated Marketing Solutions calls the stunt a “Linkedin Bomb.” Here’s how it happened: In April, everyone in the agency sent LinkedIn requests to A&W Restaurants President Kevin Bazner and Director of Marketing Sarah Blasi at the exact same time. The messages were all headed “Welcome to Lexington” because A&W had just moved its headquarters from Louisville after being spun off from Yum Brands.
Blasi says she was at a photo shoot and “all of the sudden I got about 35 LinkedIn notifications at once.” At first she thought someone had hacked her account. Then she read them. “They were all individual stories about their personal relationships with A&W Restaurants.” One was from a guy who visited the restaurant with his grandfather when he was a kid. Another was from someone who’s first date with the woman who became his wife was at an A&W.
Read more from the source: Mashable