FROM THE BLOG

How and why agencies got pushed down the value chain – and how they can work their way back up

Many agencies feel they have been pushed down the client value chain into the same category as printers, having lost their status as professional advisors.

Faster.  Cheaper.  Vendor.  Three words that characterize one of the leading issues agencies have with their clients right now.  Many agencies feel they have been pushed down the client value chain into the same category as printers, having lost their status as professional advisors.

In the numerous surveys Ignition has done inside agencies, this problem is a consistent – and growing – concern:

“I think the biggest issue we see with clients is that they don’t appreciate strategic, big picture thinking and the fact that it takes time to do things correctly. So often we feel like “yes people” rather than partners with our clients. Very few clients seem to look at us as a partner rather than a vendor or doer.”

“The key problem that we have with our clients is a general lack of respect and understanding for the work that we are capable of providing. It feels as if we are perceived as another vendor.”

Source: ignitiongroup.com

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