How Social Media Moves Consumers From 'Sharing' To 'Purchase'

Your social media strategy may not be primarily geared to directly drive sales, but there is certainly evidence to support that social does impact the bottom line (including an interesting finding about offline purchasing).

Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

Read more from the source: Forbes

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