FROM THE BLOG

How To Pull Back The Curtain And Become An Effective Business Storyteller – Forbes

Our stories inspire action, which includes giving people the motivation and permission to invest or make a purchase.

When I first started my workplace communication and leadership development coaching and training business, I spent hours upon hours striving to design the perfect website, come up with catchiest program names, draft compelling copy and get face time with the “right” people to champion my work. I was busy curating what I thought others would perceive as my greatest accomplishments, and asking happy clients to share their raves as testimonials — unfortunately, all at the expense of sharing my story.

As business owners and leaders, our greatest currency is our story. Whether we are speaking before an audience of prospective funders or clients, designing an “About Me” page on a website, or getting our hustle on at a networking event, people are hungry to see themselves in our journey and connect with our company’s “why.” And being an effective business storyteller means going much deeper than sharing our product or service’s features and benefits.

It wasn’t until I started pulling back the curtains on my life and revealing my journey to my business and work that I really hit my professional stride and started to garner some significant media attention. Whether it was discussing how I unraveled while giving my first speech the day after getting headgear, or launching a covert women’s negotiation salon in the back office of a former employer, all the moments that I thought might undermine my credibility have proven to be my greatest assets. They make me relatable. They show why I am called to do the work that I do. And most importantly, they illuminate that if I can do it, so can anyone else.

Our stories inspire action, which includes giving people the motivation and permission to invest or make a purchase.

Read more from the source: Forbes

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