FROM THE BLOG

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

While email captures the daily attention of marketers (99 percent) and consumers with (89 percent) or without a smartphone (85 percent), Facebook gets daily usage of 66 percent of consumers with a smartphones and 50 percent of consumers without a smartphone.

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.

While inbox zero has become the envy of millions of consumers who feel overwhelmed by email to the point of spam, the direct marketing opportunities in email have yet to be overrun by any other digital channel.

According to the new report from the cross-channel interactive marketing provider that began as an email-marketing provider in 2000, marketers and consumers both favor email as their first online activity of the day at a rate of 76 percent and 69 percent respectively.

Read more from the source: ClickZ

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