Dan Gould works as the Human Truths Manager at Google. In his current position, he helps his clients see trends and implement actions based on those trends. He studies demographics cross-culturally to offer the best insights to his team, and assists them in uncovering relative insight as well. Dan held a similar position at Sparks and Honey before getting hired on at Google, and graduated from Syracuse University where he received a BFA.
The marvelous part about insights is that everyone has them, especially the very smart ones. Dan Gould is one such insightful man. Pun intended. He currently helps some of Google’s top clients curate information, and then begins a dialogue with them to promote actionable next steps. I look up to Dan and all he has accomplished, so I decided to give him a call to see what he does to help his team uncover truly great insights.
“The Why Behind the What”
Dan is a big believer in the “why” behind the “what.”
“We get a lot of the what from the data,” Dan explains. “And we can use our data tools to see that there are searches trending in areas like “intermittent fasting” or “apple cider vinegar.” What we then need to know are the motivating factors behind those searches; the why.”
“Doing so allows us to pinpoint the specifics about each phenomenon, why it’s reoccurring or trending, and from there we can try to extrapolate what comes next.”