Introducing Boomers: Marketing's most valuable generation

In 5 years, close to 50% of the U.S. adult population will be 50 years and older and they will control 70% of the country’s disposable income. They also stand to inherit $15 trillion in the next 20 years. Marketers need to pay attention to this group.

Boomers: Marketing’s Most Valuable Generation – despite their significant size and spending power, these high potential consumers have been largely unaddressed by marketers.

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