FROM THE BLOG

It's really not all in the numbers. Giving your analytics a VOICE.

Heather from Barkley has some great ideas on the right way to create and deliver insight.

I see so many analysts today talking about how their KPIs and data insights are powerful, but I always fail to see the logical next steps driven from that insight that will impact business. A wise man by the name of Albert Einstein said, “Not everything that counts can be counted, and not everything that can be counted counts.”

This quote begs the question: what is it about analytics that counts? Then it hit me. Numbers need a voice so they can tell a story that makes sense. Based on this insight, I came up with an acronym that reinforces analytics and makes the data topic more palatable and of course actionable: V.O.I.C.E.

Visualizations – These are more appealing than just raw spreadsheets. Everything is better with bacon, right? Same thing applies here. Data visualizations highlight the message quickly that is appealing to a larger audience.

Organized – The flow of data has to make sense. Visualizations are one thing, but if the information is not organized in a way that is logical, then the message won’t be conveyed properly. Just like the clothing racks in stores have to be organized by brand, size, color, etc., so everyone can find what they need quickly.

Insightful – Pretty charts and organized data are useless unless they provide an insightful analysis. You can write a book explaining how to ride a bike but if you only talk about where to buy one, how to maintain it and the weather conditions that affect bike riding, there’s really nothing your audience can glean from that insight.

Consistent – Delivering visual, organized and insightful data often is key. If trends are scattered and inconsistent, it’s hard to get a baseline for activity and spot abnormal behavior. If you subscribe to news alerts on your phone, you want to see the latest news on a regular basis so you know what is happening with the world.

Engagement – Everyone wants to be able to take action from insight delivered on a consistent basis. If the story is told correctly and the analysis is organized in a way that makes sense, then the final step to take action is easy. If you go to the doctor and he tells you to reduce your sodium intake, then you have something you can act upon. Once the problem is identified, you can work to resolve it.

So that’s it. Give your analytics a V.O.I.C.E and you will function smarter, not harder.

Read more from the source: Barkley Blog

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