FROM THE BLOG

JWT Launches 'Walter,' a Pop-Up Agency for Startups at SXSW | Digital – Advertising Age

JWT is launching a pop-up agency at SXSW to help promising startups get off the ground. Headed to SXSW Interactive? So is Right Intel, let’s meet up!

Agencies flock to SXSW to scout for tech trends. Startups go to sell themselves to the world. JWT sees an opportunity it’s calling “Walter,” a pop-up agency that will focus on developing marketing programs for fledgling tech ventures at the festival.

The “agency” as it were, will exist for a mere five days, running from March 8 through the 12, and in that span meet with 25 startups, narrow that pool down the most promising candidates, which will culminate in one or two finalists. Walter’s team, comprised of JWT-ers from New York, Atlanta, London and Brazil, will build a marketing and media strategy for the winning ventures.

Read more from the source: adage.com

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