Josh James on how in the history of business, has it been easier to connect with your customers and employees to understand what they are truly thinking. Social media is another channel to get intelligence from the front lines.
I recently shared my thoughts on why CEOs need to embrace social media. The post was inspired by a study on the social media habits of Fortune 500 CEOs, which showed an alarming absence of these powerful executives on the most popular social networks.
Today CEO.com released the findings of a follow up study that compares the social media habits of Inc. 500 CEOs against the Fortune 500 CEOs.
It shouldn’t come as a surprise that the CEOs of the smaller, fast-growth companies have a stronger social media presence than the leaders of the older, slower-growth companies, but the gap is, frankly, quite shocking.
CEO.com’s study revealed that Inc. 500 CEOs are 13 times more likely to be active on Twitter, 5.3 times more likely to be on Facebook, and three times more likely to be on LinkedIn than CEOs of America’s largest companies. That’s a huge disparity.
We could chalk it up to Fortune 500 CEOs being averse to change – the “if it ain’t broke, don’t fix it” mindset. But by not having a social media presence, these giants are handicapping themselves when it comes to agility and growth.
Read more from the source: Josh James