Listening to the Voices of Social Business | Innovation Insights |

On this new social playing field, the organizations that win will be those where employees can improve the culture by embodying their company’s character to the world at large.

The common view in the business world is that social media is simply a fun tool for checking in with friends and family – something that I, and millions of others, enjoy every day. However, this perception sells social media short and ultimately prevents many businesses from harnessing its true potential.

The fact is that the possibilities of social media go well beyond casual use of Facebook and Pinterest. Its power and influence extend beyond a simple tweet or a pin.

Social media is a force for organizational change and business value. A recent IBM survey found that more companies are tapping into the power of social business. Almost half of the companies surveyed increased their social business investments in 2012.

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