We love this quote from Andrew Bailey of Proximity – “An agency is all about collaboration – with its clients and with its people.”
Creative agencies, media agencies, PR agencies, “general” agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of “marketing tech” requiring evaluation and training.
To understand the changes afoot in marketing services business models, we asked a number of senior execs who should know to answer the question:
“What is an agency?”
Read more from the source: adexchanger.com