New B2B Content Marketing Research: Focus on Documenting Your Strategy

Most B2B marketers have a content marketing strategy — but only 35 percent have documented it


In last year’s survey, we asked for the first time whether marketers had a documented content marketing strategy. Forty-nine percent said “no,” which left us wondering whether a lot of those marketers did indeed have a strategy, but had just not documented it. Sure enough, we found that many do have a strategy (83 percent), but only 35 percent have documented it.

Read more from the source: Content Marketing Institute

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