Op-Ed: A New Year's Resolution for Small Agencies — Building a Brand Strategy

Right Intel could be a huge part of your agency Brand Strategy when it comes to servicing your clients with insights

December is coming to an end and a New Year is fast approaching. Before your agency toasts in 2013, now’s the perfect time to take a moment to reflect back & focus on what your brand goals are for the New Year. Think of it as a New Year’s resolution for your agency – building a brand strategy for your business.

Developing a brand strategy for your agency is a vitally important, but often overlooked endeavor. Think about it. We do it all the time for our clients – conduct an in-depth market analysis, a competitive brand analysis, consumer insight research, and maybe a SWOT analysis just for fun – all culminating into an integrated brand strategy designed to set brand X apart, break-through the clutter, fuel deeper brand engagement and make the cash registers ring.

You pour your heart and soul into those campaigns, and love doing them for clients – but now its time to put that same level of analytical rigor, strategic thinking and creative marketing to work for your agency. Now, before you get caught up in the daily sprint of servicing clients, meeting deadlines, performing fire-drills or managing staff issues. Now, it’s the perfect time to take a step back, clear the head, and map out a brand strategy that’s going to take your agency to the next level.

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