Purpose-Driven Marketing: The Missing Ingredient When Growing a Brand

Purpose-driven marketing is challenging, especially when developing the strategy internally. Analyzing one’s own customers and competitors and then recognizing the necessary changes are professional skills that are developed over time and with experience in many different markets.

With traditional businesses trying to run more like a startup and startups trying to reach the growth of a traditional business, brands are constantly looking to improve in an effort to keep up.

And whether growing the business, rolling out a new product, or repositioning the brand, there are a few crucial guidelines for implementing that vision–all of which should consider the role of purpose-driven marketing.

Purpose-driven marketing is used to grow and sustain a business, but the overall idea is to help a business understand where it’s going and then act effectively.

Here are four questions that will help you understand your company’s purpose and its ability to change.

Read more from the source: MarketingProfs

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