Six content marketing trends to watch this year

The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.

When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.

Here are six content marketing trends to watch in the next 12 months…


Popularized by a best-selling author on PR and marketing strategies named David Meerman Scott, “newsjacking” is “injecting your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

To me, this means paying attention to Google search trends and news of the day for your industry so that you can join in on any online conversations happening across social media and direct people to your product or specialty if appropriate.

Read more from the source: Econsultancy

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