Start with Why – Create a Triangle of Trust Through Transparency

Grow your business by building a Triangle of Trust Through Transparency. Learn how to improve your customer experience

Simon Sinek believes “people don’t buy what you do, they buy why you do it”, I agree.

His TED talk regarding “How Great Leaders Inspire Action” speaks to how most businesses know what they do. Some know how they do it, but very few truly know why they do what they do.

Simon challenges us directly with a key question: “Why do you wake up every morning and do whatever it is that you do?”

He points out that the answer to this question cannot be for money, because money is simply a result, and it will always be a result. It needs to be something else.

“Focus on the vision and the numbers will thrive. Focus on the numbers and the vision will struggle.” – Simon Sinek, Start with Why (Follow Him on Twitter)

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