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Successful Brands on YouTube: Best-Practices and Metrics

Top-performing brands on YouTube know that consistent and frequent content production leads to increased views. Top performers also tend to publish on regular schedules that they maintain over long periods of time.

Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability.

The study, which analyzed the YouTube channels of Interbrand’s Best Global 100 Brands, found that organizations in the top quartile in terms of views have produced 50% more videos than brands in the bottom quartile.

Top performers also tend to publish on regular schedules that they maintain over long periods of time, the study found.

However, whereas publishing more videos strongly correlates with more views, having more YouTube channels does not necessarily lead to success.

Read more from the source: MarketingProfs

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